There are a few things you should consider when determining the price of your service.
- Are your services remote or in person?
If you provide services virtually, the lower overhead cost means you can charge less to get more clients. It also opens you up to clients across a much larger geographic area. In person services will restrict you to a much smaller geographic area and require that you cover your overhead costs.
If you provide both remote and in person services, you can list them as separate services with different prices on SproutStep.
- How much demand do you have for your service?
If you are booked out for weeks and have clients consistently requesting more appointments, you can price your services higher. But starting at a lower price will help you attract more clients. - How difficult is it to obtain your certifications and qualifications?
If the service you provide requires 4 years of undergraduate education, 4 years of graduate school, and additional years of training like a psychiatrist, your services will likely demand a higher price.Services that require a short online course or certification will likely demand a lower price. - How rare or unique are your services?
If you provide a service that is less common, targeting a specific demographic, or addressing specific problems, you can likely price your service higher. More common services that target a general population and generic problems can be priced lower.